Media 10 has launched Ideal Home Show in China. The event (14-17 December 2017) debuted at the Shanghai World Expo Exhibition and Convention Center.
The event was presented with six engaging sections including Interiors & Decorative Art, Home Renovation, Technology, Fashion & Beauty, Food & Drink and Modern Family.
In China, the Ideal Home Show showcased over 150 brands and thousands of products from more than 20 countries along with 200 practical life guide sessions, to bring refreshing consumer experiences to young couples and families.
Founded in London in 1908, the Ideal Home Show has now been running for over 109 years, attracting over 70 million visitors in total, making it the world’s largest and longest-running exhibition in history.
“One hundred years of heritage enlightened generations of European consumers and shaped the modern lifestyles of middle-class families. Ideal Home Show differs from other shows, as it focuses on a family life setting and takes family lifestyle as the core focus,” said Lee Newton, Media 10 CEO.
Newton continues: “We have built interactive features for premium brands both home and aboard to get in touch with Chinese consumers, and are committed to the principles of delivering cost-effective high-quality products and exceptional consumer experiences which aim to convey the modern family lifestyle to Chinese consumers.”
The show has been designed to reveal cutting-edge lifestyles through an immersive experience that allows a great number of consumers to directly experience it.
Media 10 said that by working with JD.com, the event is able to connect all online and offline channels to effectively answer individual consumption demands.
Mike Dynan, Media 10 China managing director, commented: “Media 10 is delighted to announce the official launch Ideal Home Show. With a history of over 100 years, Ideal Home Show has become the most prolific and authoritative offline consumer event. I am very excited that we are bringing the show to the consumers outside of the UK for the first time. I believe the quality products from all over the world will impress our consumers, and we believe that through the wonderful stage design and interaction throughout the show, Ideal Home Show will deliver premium concepts of modern lifestyle to Chinese consumers.”