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IBTM launches global survey ahead of recovery

by Martin Fullard

IBTM and davies tanner launch global survey on destination marketing as part of new IT’S TIME campaign 

Global event brand IBTM, which organises events such as IBTM World for the business events industry, together with PR and brand communications agency davies tanner, have launched the Destination Marketing Post-Covid-19 Survey, 17 November.

The survey has been created to assist destinations, and the business and travel sectors within those destinations, in planning recovery activity post the Covid-19 pandemic.

Sue O’Gorman, managing director at davies tanner said that news of the vaccine has improved market sentiment and that now destinations were looking towards recovery.

“The results of this survey will analyse current sentiment, insights and resources which in turn will help shape future strategy within the travel and business events sectors on what is needed for a successful recovery,” she noted.

The survey, which is now live, takes approximately three minutes to complete and is part of a wider global engagement campaign by davies tanner called IT’S TIME, which the agency says is designed to “provide further support, insights and resources to destinations and the wider business events sector as it begins its period of recovery”.

Respondent can take the survey here or scan the QR code below to begin the survey on a mobile device.

qr code

The survey will contribute to a wider market report, which will be published in January 2021, and be available as a free download. The findings from the report will also be presented as part of the IBTM Connect series on 20 January 2021.

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