The NEC has appointed Ian Taylor as the successor to Stephen Richards as the venue’s sales director.
Taylor, who will take up the position from early October, joins The NEC from Marketing Birmingham where he is currently commercial director and leads the destination sales and marketing team responsible for promoting and growing the region’s visitor economy.
He was also head of conferences and events at Emap Business Communications from the turn of the Millennium.
Reporting directly to NEC managing director Kathryn James, he will be responsible for the delivery of the venue’s sales strategy, working alongside the sales team.
“In recent years, Birmingham – and the NEC Group in particular – has increasingly been in the national and international spotlight, playing host to a huge range of major events such as party political conferences, sporting championships, international association conferences and high profile global exhibitions,” said Taylor.
“The NEC Group is a vitally important driver of the wider regional economy, delivering an economic impact of over £2 billion per year and supporting some 29,000 FTE jobs in the region. Without doubt, this is a great time to be joining the business as it builds on its growing reputation and increasing profile as a global brand with an exciting future.”
NEC MD Kathryn James welcomed Taylor to the role.
“We’re delighted to welcome Ian to the NEC as we move into a really exciting period for the business and for Greater Birmingham as a whole,” said James.
“He brings his destination sales and marketing experience to us at a time when our great venue proposition is about to be further enhanced by the opening of Resorts World Birmingham on our site in 2015, a game-changing attraction which will help transform us into a 24/7 destination for our organisers, exhibitor and visitors.”
Allan Boyle has been appointed to the new role of director of event services, Group Convention Centres (GCC), at the NEC Group.
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