Guidebook has launched a new event app building tool, Guidebook Builder, following the news the firm has raised US$10m (£6.4m) to date in funding.
The mobile event app building and publishing platform’s new tool is to offer event organisers the ability to easily create and manage native iOS and Android event apps for their attendees.
Organisers with no programming experience will be able to build and manage mobile event guides while maintaining control of the content before, during and after an event, said Guidebook.
Jeff Lewis, Founder and CEO (pictured) said: “Event professionals have been in desperate need of a way to have complete control over their mobile apps. Guidebook Builder provides that solution and eliminates any need to deal with the bugs and crashes that come with custom development.
“We’re thrilled with how the events industry has embraced Guidebook.”
The firm also announced it has raised just over £6m to date in seed and Series A funding, with London-based Mosaic Ventures co-leading the financing with MHS Capital.
As part of the Series A financing Toby Coppel, one of Mosaic’s founding partners, has joined Guidebook’s board of directors.
Coppel said: “The Guidebook team has developed a best-in-class platform that offers a solution for any organisation in any industry to design and build a native app in an easy and low cost way.
“With the world of mobile apps changing quickly, multiple platforms to support, and good talent expensive to hire, Guidebook offers a compelling alternative to building an app in-house or outsourcing custom development.”
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