With prime minster Boris Johnson set to reveal plans for the UK’s economic recovery post-Covid-19 this week, it will be critical for all industrial sectors to embrace the reopening of business together.
With the news that the Business Visits and Events Partnership (BVEP) revealing that they are promoting the concept of a distinction between ‘organised events’ and ‘mass gatherings’ to the Department of Culture, Media and Sport, Mash Media is launching a new campaign: #GetBritainMeeting
Use the hashtag in your social media posts to amplify the message.
When lockdown restrictions are eased, organisers will lead the way in ensuring public safety at their events, as other industries will be looking to reconnect with their partners and clients through exhibitions, conferences and other live experiences. Ensuring the safety of the public is crucial, and event organisers must have this front of mind.
With a large portion of the public still concerned about the risks surrounding Covid-19, despite any future easing of lockdown restrictions, event organisers will need to take extra measures in matters of hygiene and people management.
‘Organised events’ can be managed in ways to respect social distancing, in ways such as attendee flow, capped capacity, to track and trace attendees, and be able to respond to public health requirements far more quickly than other large unorganised gatherings could be managed. The technology already exists.
Join the campaign and #GetBritainMeeting
Save these images for use on social media and ensure we get our message through at a crucial time #GetBritainMeeting:
Twitter campaign image:
Here’s an example of a Tweet: #GetBriatinMeeting Support ‘organised events’ over ‘mass gatherings’ to help rebuild the economy which keep the nation safe @exhibitionnews #eventprofs
Linkedin/Facebook campaign image:
Instagram campaign image: