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Freeman wins UFI Digital Innovation Award with AI chatbot solution

by Paul Colston

Freeman’s ‘Artificial intelligence-powered chatbot services’ project was voted the winner of global association of the exhibition industry UFI’s Digital Innovation Award 2019.

Freeman worked on replacing attendee information desks by A.I.-powered chatbot solutions such as Amazon Alexa information stations. The aim was to answer visitors’ questions more effectively and help organisers to improve attendees’ experience.

“We are honoured to be recognised with the UFI Digital Innovation Award. As artificial intelligence changes the business of events and exhibitions, we think technologies like chatbots will be even more important for connecting and conversing with audiences all year long on whatever channels our audiences are on. Freeman is proud to share our digital insights on audience interests, customer needs, and industry innovation to create personalised brand experiences,” said Wilson Tang, Freeman Vice-President of Innovation.”

This A.l.-powered chatbot technology solution allows organisers to reach audiences in new ways all year, from multiple channels like an Alexa skill–powered event kiosk, to SMS text messaging, to web-based chat windows and integrations into mobile apps that capture the data necessary for creating personalised experiences.

This year there were four strong finalists in the UFI Digital Innovation Award. “All four have proven their power to innovate with different but always customer focused digital services. I want to congratulate Freeman for winning the award. I was very impressed by their approach of how to use A.I. to enhance the customer experience,” said Matthias Tesi Baur, Chair of the UFI Digital Innovation Committee.

Freeman continues to invest in A.I. technologies with the soon-to-be released content management system for chatbots that will allow event organisers to update content, connect with the larger event technology ecosystem, and provide deep analytics.

Photo: Ask Alexa Lab

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