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Freeman launches digital marketing services

by Nicola Macdonald

Freeman, the global provider of brand experiences, has announced the launch of its Digital Marketing Services, a suite of capabilities available globally to Freeman clients.

The offering leverages the Freeman web/app development, social media strategy, digital advertising, email marketing, and data analytics services to provide customers with year-over-year event growth. The solution is also bolstered by an investment in, and partnership with, Feathr, an award-winning event personalisation platform.

“The link between and integration of digital and brand experience represents a powerful proposition to engage audiences in meaningful ways. Digital Marketing Services offers our customers a cohesive and strategic way to drive innovation while improving and evolving the event digital space,” said Richard Maranville, chief digital officer at Freeman. “Along with the value we see in face-to-face engagements, we’ve continued to see vast growth potential around investing in digital, especially as companies increasingly see value in an integrated digital experience for their events.”

The new services are designed to boost online registration, drive social and brand engagements, and increase revenue for Freeman customers by integrating event industry specific strategy, new engaging digital creative storytelling, and deep quantitative analysis.

“The lines between live and digital continue to blur and, at Freeman, we are focused on helping the industry evolve to meet the changing demands of societies and businesses,” added Bob Priest-Heck, president of Freeman. “Digital Marketing Services will help our customers better connect with their audiences while integrating into a seamless brand experience.”

The launch of Digital Marketing Services and the investment in Feathr is the latest move byFreeman Digital Ventures, following investments in OnlineEvent, an online learning platform brought to market in partnership with Blue Sky eLearn, and DoubleDutch, the global leading provider of mobile event apps; as well as the acquisition of engagement technology companyKlowd.com and the launch of the Freeman virtual reality offering.

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