Global provider of brand experiences Freeman, has completed the acquisition of Staging Connections Group Limited (SCGL).
The Australian-based global event services company is now part of Freeman’s audio visual division and will retain its brand.
The acquisition was approved by Staging Connections’ shareholders at their shareholder meetings on 25 September and by the Federal Court of Australia on 1 October.
Joe Popolo, CEO of Freeman said: “As our clients are expanding globally, they want the same level of Freeman quality, service, technology and support in markets around the world. This acquisition provides us with an immediate presence in ANZPAC and connects us with an organisation and team that shares our values and our design-driven, customer-centric approach to business.
“There are tremendous growth opportunities by combining these two great companies. Staging Connections has strong relationships with the leading brands in ANZPAC and a reputation for superior production design. Together, we will continue to deliver an unparalleled suite of services to our clients around the world.”
Founded in 1986, Staging Connections is an international business, with its 15 offices and 600 employees throughout ANZPAC.
“There are a lot of synergies between Staging Connections’ culture and that of Freeman, particularly our customer-centric approach to event delivery. We’re confident that we will fit together seamlessly,” said Tony Chamberlain, managing director of Staging Connections.
Ken Sanders, president of Freeman Audio Visual, added: “We’ve been working with Staging Connections over the years and have been impressed with their people and their culture. There couldn’t be a better fit for Freeman as we continue to expand into global markets. I’m excited to have them join our audio visual division and thrilled to have managing director, Tony Chamberlain, as a partner.”
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