Jacket Required, the UK’s only dedicated menswear trade show, has appointed a sustainable ambassador to lead the growth of the show’s sustainable exhibitors.
New ambassador Phil Wildbore has historically supported sustainable and ethical fashion, launching his first conscious brand (Road) in the 1980’s. Wildbore first became involved in ethical fashion after working with a factory in Leicester and becoming aware of the poor working conditions that largely existed throughout the fashion industry. After this, Road became a fully conscious brand, and all branding and labelling for it had the message ‘CONSCIENCE – everyone involved in this garment has been paid a decent living wage’ on it. Monkee Genes, a ethical denim brand, followed this. This new label became the first jeans brand to be awarded the Soil Association certification.
To encompass Wildbore’s beliefs into the show, Jacket Required will be creating a show-within-a-show, featuring all ethical and sustainable outifts, accessories and footware. This feature aims to showcase brands that have proven to be both ethical and sustainbable, whilst also inspiring suppliers and attendees.
Wildbore said: “I am proud of my role for Jacket Required with the ability to continue my campaign to promote sustainability and ethical manufacturing. I’m very excited about this opportunity and very much looking forward to my next adventure in this ever-evolving industry.”
Event director for Jacket Required, Adam Gough, added: “I am delighted to announce Phil as our new Sustainable Ambassador. He brings a wealth of knowledge and hands-on experience in the ethical and sustainable fashion arena and at Jacket Required we are determined to work towards creating a show that prides itself on showcasing brands with a clear conscious vision for the future and good quality product produced in the most ethical and sustainable way.”
Jacket Required will take place at the Old Truman Brewery from 22-23 January 2020.