F3, the joint venture between One Event Management and Legends of the US, has won a 10-year contract with Watford Football Club.
The joint venture has been providing match day and non-match day catering for Manchester City Football Club since 2013. It will now take responsibility for operating and developing the Watford’s retail spaces and hospitality areas.
Capital investment projects already undertaken for the 2016-17 season include the addition of two new hospitality areas, which reflects the demand for premium, higher yielding seats.
Watford Football Club is a 22,000-seater stadium, which offers event spaces on non-match days for up to 500 guests in a choice of 20 spaces.
Paul O’Brien, head of sales at Watford Football Club, commented: “F3 is a company whose service and quality level is second to none and we are proud to be working with them.”
Neil Worcester, managing director of F3, added: “We are delighted to be working with Watford FC, an organisation which mirrors our company values to innovate and give the best experience to its guests.”