Diversified Communications UK has bought organiser Expo Management for an undisclosed sum.
Expo Management, based in Royal Leamington Spa, organises the biennial Euro Bus Expo exhibition, Coach and Bus Live, and Best of Britain & Ireland, which all take place at The NEC.
Established for almost 20 years, the privately owned company also publishes trade magazines with associated websites.
Euro Bus Expo was rebranded as a joint industry initiative between Expo Management and the Confederation of Passenger Transport (CPT) trade association in 2006.
It has an annual attendance of almost 10,000 and around 300 exhibitors.
Coach and Bus Live, which focuses more on the UK’s domestic market, also takes place every two years, alternating with Euro Bus Expo.
Best of Britain and Ireland, focusing on domestic tourism and business events completes the events portfolio. It had around 2,300 visitors for its last show in March at The NEC.
The publishing side of the business is based in Peterborough and includes trade magazines – Route One and Coach Monthly, as well as the leading industry directory, websites, apps and other publishing activity. The business will continue to be headed up by Mark Griffin, who becomes group director for the division.
“It’s great to be welcoming Expo Management and its fantastic team, headed up by Mark Griffin, to Diversified Communications,” said Diversified UK MD Carsten Holm.
“We have always been very impressed with the success of Mark’s business, and feel that his personal approach, customer focus and attention to detail is very similar to our own way of doing things.
“With the same team in place and a shared vision, but with the added resources of Diversified, I know the industry will enjoy working with us as much as they have enjoyed working with Expo Management over the years. It already feels like a perfect fit for our business and is a significant development for Diversified’s UK business.”
Expo Management MD Mark Griffin said being part of Diversified Communications will give the business scale.
“We are really proud of what our team have achieved over the last 20 years. We have some fantastic events and publishing products, which have a strong reputation as market leaders in the bus, coach and domestic tourism markets.
“The reputation which the Diversified team have as an award winning company, passionate about branding and customer experience is well known. This will be a really exciting journey and is great news for our market.”
Last year, Diversified bought Intelligent Exhibitions, organiser of one of the UK’s biggest ocean technology events, Ocean Business.
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