Emerald Expositions, one of the leading operators of B2B trade shows in the US, has announced it will be joining the Explori research platform. In a push to further develop its 60-plus shows, Emerald will be using Explori to benchmark and monitor customer experience through event analytics.
Explori’s commercial director, Richard Kensett (pictured right), commented: “Our mission is to establish a global common language for the measurement of event experience. Explori works with over 2,700 trade, consumer and corporate events globally which are all contributing to the world’s biggest dataset of event performance benchmarks. We’re delighted to be partnering with Emerald and are looking forward to helping the team achieve their goals by generating deeper insights and supporting the strategic development of their assets.”
Brian Field, COO of Emerald (pictured left), added: “We believe that excellent customer experience is at the heart of driving a flourishing events business and delivering customer value. Explori’s trove of benchmarking information – coupled with an ability to quickly analyse information about our customers’ experiences – will provide us powerful tools to deliver data-driven insights and support customer-led improvements.”
With Emerald joining Explori’s client list, the research company continues to demonstrate its impact and strengthen its foothold in the US events market.