Specialist M&A consultancy, UK-based Mayfield Merger Strategies, has expanded its team in response, it says, to a rise in global events M&A activity in the events industry.
Mayfield says the new resource – which sees Peter Massey join partners Anna, John and Steve Monnington – will afford the opportunity of expanding its client roster.
Massey, who will work as a partner based out of the UK, was previously responsible for building the Tarsus SE Asian business as regional MD. He also has 20 years in leadership, business development and corporate development positions at both Tarsus and Reed Exhibitions, covering the UK, Asia and North America.
Commenting on the move, Mayfield MD Steve Monnington said: “We are delighted to welcome Peter. The expansion of our team will allow Mayfield to continue to deliver outstanding results for our global client base. The increased capability will allow Mayfield to further expand our business and relationships with organisers, private equity and media around the world and will allow us to develop our representation of the independent organisers and the businesses that they are developing.”