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Event Industry Alliance calls for urgent clarification on Budget measures for exhibitions sector

by Martin Fullard

The Event Industry Alliance has said it has urged the Government to urgently clarify whether or not measures announced to support retail, hospitality and leisure businesses will be extended to the exhibitions sector.

Chancellor of the exchequer Rishi Sunak confirmed in his Budget, 3 March, that some sectors would be eligible for a so-called ‘restart grant’, but exact criteria needed to qualify has not been confirmed.

“The EIA welcomes the chancellor’s statement that he intends to help businesses and individuals through the challenging months ahead,” a statement read. “However, it is essential that all measures announced yesterday that give support to retail, hospitality and leisure businesses are also extended to those in the exhibitions and events sector, given the identical nationwide restrictions to their activities they are facing.

“Specific measures announced, such as the extension of the furlough scheme until September, will bring relief to our members who are still facing a national shutdown due to national Covid-19 restrictions and face additional unique challenges to resuming operations once restrictions are eased.”

Targeted support

However, the EIA said that even if all the business support measures announced are extended to the exhibitions and events sector, it would still not enough to maintain a viable industry over the coming months.

“If the exhibitions and events sector is to avoid catastrophic job losses and business failure rates over the coming months, it needs further time-limited targeted Government support and a clear roadmap to reopening to allow it to plan for the resumption of activities when the time is right,” the statement read.


The EIA have also said it will continue to push for a Government-backed insurance scheme to help the immediate return of live events. “We have previously called for, and are still urgently seeking, the introduction of a Government backed insurance indemnity scheme to enable activities to resume once restrictions are lifted,” a statement read. “In addition, the sector requires the publication of a sector-specific path to resuming activities within the government’s wider reopening roadmap

“The UK exhibitions industry is a hugely viable sector and simply requires support to survive until the time is right to resume events, at which point we can return to our role of driving growth in the wider economy. The sector is also a vital contributor to the UK’s economic competitiveness, and acts as the UK’s shop window to the world, enabling companies from a wide range of sectors to meet prospective customers, generating sales, and driving UK exports.

“While some of the measures announced yesterday are welcome, this budget by itself does not give the exhibitions and events industry the support it needs to survive.”

The AIA is a tripartite alliance between the Association of Event Organisers (AEO), Association of Event Venues (AEV), and the Event Service And Supplier Association (ESSA).

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