As the deadline draws near for entries for the 2019 EN Indy Awards, we catch up with Lyrical Communications, publisher of Installer Magazine and winner of Best Trade Show in 2018, to hear what being recognised at the event meant for them.
Tell us a bit about yourselves
Installer Magazine (www.installermagazine.co.uk) is the leading UK trade magazine for heating and plumbing engineers, with a print readership of 40,000, and an unrivalled online following.
In 2015, the company – in line with a new ‘in print, online and in person’ ethos – launched its first trade show at the Ricoh Arena in Coventry – Installer2015 (www.installershow.com). Now in its fifth year, independent research has proven that we’ve grown the Installer show in Coventry into one of the top trade shows in the world, which gets rave reviews from both visitors and exhibitors.
Due to this success we created a new “satellite” event – InstallerSCOTLAND – which was held in Glasgow (SEC) in September 2017, and is returning in 2019.
The small team, all of whom also work full-time on the magazine side of the business, comprises of just six people.
Why did you enter the EN Indy Awards?
We know from the feedback we get from both visitors and exhibitors, that we put on fantastic events that really fit with the DNA of our visitors (heating and plumbing engineers). We work with Fusion Insight and Strategy, which provides us great show-research that ranks us against other trade shows around the UK and the world.
Our trade show is always very high performing, and sits on a level against shows run by huge companies in the industry like UBM and Clarion.
We have been proudly shortlisted for numerous EN Awards, but we know we’re up against stiff competition, and haven’t been able to bring one home. That’s where the EN Indy awards is great for us. As a small team, it’s difficult to compete with the events powerhouses, so it’s a much better fit for us.
Plus it’s great to network and learn from similar-sized event organisers.
What did it feel like to win at the inaugural EN Indys?
It was literally indescribable, we were all very emotional. We work very hard on the show and we pour a lot of ourselves into it. Independent organisers will know the feeling, you’re so close to it that you’re desperate for it to be a success.
We have great exhibitors and visitors who tell us what a great show we put on, and how it benefits their business, but to be recognised from the independent experts is very moving. A great feeling.
Why is it important to recognise independent organisers?
The events industry is fantastic but as an independent organiser, you can feel like you’re just a very small cog in that machine. Independent organisers up and down the country will be putting on fantastic events, but will encounter different problems to larger organisations.
By bringing all us indies together, recognising our hard work and letting us discuss our ideas and make new connections, it’s going to benefit us all.
I’d definitely advise anyone to enter the awards, we’re working on our submissions now. We didn’t expect to win but it was an incredible surprise, and a great day for us all.
Enter the 2019 EN Indy Awards here, before the deadline of 16 August. This year’s event takes place at the Honourable Artillery Company in London on 11 October.