Emirates Old Trafford, the home ground of Lancashire Cricket Club, has joined the Association of Event Venues (AEV).
The multi-purpose venue can cater for between 10 and 2,000 people across a range of events types. The venue complex also includes a Hilton Garden Inn hotel with 150 bedrooms.
In June 2020, Emirates Old Trafford was selected by the England and Wales Cricket Board (ECB) to host a behind-closed-doors Test Match Series against the West Indies. Lancashire Cricket and Emirates Old Trafford developed the ‘Safe in One Place’ marketing and communications campaign with the goal of “helping the wider UK events industry as it prepared to return nationally”.
Rachel Parker, AEV director, welcomed the venue to the association, citing it as “immensely resourceful and innovative” during the pandemic, and praised its commitment to the events industry with its spirit of information sharing. “It gives me great pleasure to welcome Emirates Old Trafford to the AEV, and I look forward to meeting the team through our working groups and meetings, as we build our way out of the Covid era,” she said.
Angela Hodson, sales director at Emirates Old Trafford, added: “There are several clear synergies between the philosophy we adopt at Emirates Old Trafford and the work of the Association of Event Venues, which made formalising our relationship a very easy decision.
“We firmly believe in the development and promotion of best practice to enhance and grow the industry as a whole and, like the AEV, are fully committed to doing all we can to help lead the way back for venues across the country in these challenging conditions. This was highlighted by our recent Safe in One Place campaign sharing the knowledge and experience gained from hosting behind-closed-doors events during the pandemic.”