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Easyfairs expands in Germany

by Olivia Powell

Global exhibition organiser Easyfairs has acquired a 100% stake in Stuttgart-based Untitled Exhibitions GmbH. Easyfairs acquired all of the shares and assets of Untitled Exhibitions GmbH.

Following the acquisition of the mechanical engineering exhibitions FMB in February, this is now the second acquisition in Germany this year. The company has also strengthened its portfolio of events in the DACH region with All About Automation (AAA), four regional exhibitions focused on industrial automation.

Managing director of Easyfairs DACH, Roland Brand, said: “Our acquisitions will allow us to utilise the many synergies with regard to content, visitor and exhibitor target groups. With their regional concept, All About Automation events fit perfectly with our existing portfolio because, just like FMB and Automation & Electronics Switzerland, they set a clear focus and serve different regional markets. All About Automation and Easyfairs also share the same event format: all-in stand packages guarantee a professional exhibition presence with minimum effort for our customers.”

Untitled Exhibitions GmbH launched the All About Automation trade fairs in 2014. In 2019, the four All About Automation events in Hamburg, Essen, Leipzig and Friedrichshafen welcomed more than 600 exhibitors. The events receive a high degree of customer satisfaction among exhibitors and visitors with a recommendation rate of over 90%.

Tanja Waglöhner will remain managing director of Untitled Exhibitions GmbH under the Easyfairs umbrella. She and the entire organising team at All About Automation, based in Stuttgart, will remain on board and will drive forward the expansion and further development of All About Automation trade fairs within Roland Brand’s area of responsibility.

Waglöhner said: “Together with a strong and innovative partner like Easyfairs, the regional All About Automation trade fairs can be optimally expanded and positioned on the market. For us, it was important to find a partner who knows what’s important when it comes to regional, technology-oriented trade fairs and who understands what we’re doing differently and why. The tools, portfolio and experience of Easyfairs offer the All About Automation trade fairs excellent opportunities to inspire both exhibitors and visitors further.”

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