Catalogue sharing network EasyCat has announced its beta launch, after six months of development and piloting through demonstrations.
The company helps brands and businesses create their own digital catalogues, look-book, brochures and service portfolios on its cloud-based platform.
Demonstrations of the platform took place at the Digital Enterprise Show (DES) in Madrid, followed by Event Tech Live (ETL) in London. Then in March 2017 EasyCat delivered its first event partnership as the official catalog sharing solution for International Confex 2017 at Olympia London.
EasyCat founder Fadi Sabbagha (pictured) commented: “The beta launch is an important milestone in our journey. Central to the development of the platform has been gathering learnings and insights from early adopters.
“Delivering the best possible customer experience is a key priority for us, so we are asking all users to be as honest and upfront with their feedback and comments as possible.”
The platform was inspired by the pain points of struggling to track reach and engagement following a positive interaction and the environmental impact of creating and transporting printed catalogs, especially within the context of exhibitions