East of Anglia Arena hosted a capacity live event in the form of the National Motorhome and Campervan Show, organised by Warners Shows, from 11-13 June 2021.
Allowing attendees to tour motorhomes and campervans, while also hosting suppliers and traders in an in-person format.
The event hosted 4,000 visitors in one day and 9,000 attendees overall across the three days. The event served as a demonstration that live shows can take place safely, with large crowds, while following government guidelines.
Sally Dodds, head of events at Warners Shows, said: “Our show, on the cusp of the touring season, is important for the dealers and interest in domestic tourism is soaring at the moment, so I’m delighted that the event was so well attended.
“The East of England Arena team helped deliver a covid-safe event without requiring us to seriously compromise the show. Its carefully developed Covid protocols and experience have been invaluable to the success of every event we have held here during the pandemic.”
Pamela Newbould, senior event manager at East of England Arena, added: “It was a great pleasure to welcome the National Motorhome and Campervan Show back to the venue. As always the organisation by Warners Shows was matchless and all the visitors were brilliant in their observation of the social distancing measures required.”