Upper Street Events, the organiser behind the recently-launched London Wild Bird Watch Live, is working with the NEC to install a permanent mountain-bike track in time for this year’s Cycle Show in Birmingham.
The venue and organiser are splitting the cost of the project, aiming to entice visitors both to the October show and the NEC in general.
Visitors will have the chance to try their hand on the 1km track, starting off in the hall and passing over the car park and into the neighbouring forest, where they will have to navigate turns, jumps and slopes before following the twisting path back into the venue.
“We have been given the go-ahead for it to be a permanent feature, so it will live on after the show,” event director Andrew Brabazon told EN. “We have been working on this with the NEC ever since we started looking at the venue. One of the reasons we moved was we couldn’t do stuff outside in London.”
The show will also include a 600m outdoor asphalt track on which visitors will test road bikes.
Cycle Show takes place from 29 September to 2 October 2011.
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