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Cvent launches “Event Management Technology For Dummies”

by Stuart Wood

Event technology company Cvent has announced the publication of a new book, Event Management Technology for Dummies.

The book, produced in partnership with Wiley and its For Dummies brand, outlines how organisations can successfully plan and run great events using event management technology.

Patrick Smith, chief marketing officer at Cvent, said: “Event management technology gives event professionals and marketers the tools they need to plan, execute and report on their events.

“We developed a clear and concise guide on how to successfully manage events of all sizes by leveraging technology at every stage of the event lifecycle. We expect that this guide will become a valuable resource that organisations can reference to deliver bigger, better, and more profitable events.”

Michael Friedberg, senior marketing manager at Wiley, said: “We always strive to help customers solve problems and get up to speed on topics that may seem difficult or intimidating – help them turn ‘I can’t’ into ‘I can’.

“Offering special editions like Event Management Technology For Dummies from Cvent gives us the opportunity to bring new in-demand topics to our audience and further empower our customers to reach their goal.”

In conjunction with the release of Event Management Technology for Dummies, Cvent is also offering an educational webinar series that will dive more deeply into kep topics covered by the book.

These include creating a comprehensive events strategy, streamlining event planning processes, driving attendance, engaging attendees, and proving an event’s return on investment.

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