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Cvent CEO: “Embrace event technology for better ROI”

by EN

Mash TV visited Cvent CONNECT Europe, the first time the event tech organisation have run the annual conference this side of the Atlantic.

In his opening keynote address Reggie Aggarwal, Cvent founder and CEO, focused on the value of using technology to automate events and leveraging data and information to understand attendee needs and drive meeting success.

More than 400 event, hospitality and travel professionals from the UK and Europe attended day one of the inaugural Cvent Connect Europe conference held at the Pullman London St Pancras Hotel.

The conference was designed to provide those in the event and meetings industry with the opportunity to learn about new innovations and best practices, gain insight through case study evaluation, network with peers, and experience the latest in event technology at the Innovation Pavilion.

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