International organiser Comexposium has announced a joint venture with Haymarket Media Group.
The partnership will involve Haymarket’s Cereals and Fruit Focus exhibitions, which are technical events for the arable farming and fruit industries respectively.
The Comexposium group is involved in more than 170 B2C and B2B shows across 11 sectors, including agricultures, food, tech, security, retail, fashion and transport. The group hosts more than three million visitors and 45,000 exhibitors across 26 countries.
Kevin Costello, Haymarket CEO, said: “With its significant presence in the agricultural sector, the involvement of Comexposium will hugely benefit the UK Cereals and Fruit Focus shows, through both its sheer scale and market penetration.
“As one of the world leaders in event organisation, this new relationship with Comexposium will undoubtedly propel our Cereals and Fruit Focus exhibitions towards new, international growth areas. While the partnership has obvious benefits to our existing business I am equally excited about us working together to identify future areas of opportunity.”
The Cereals and Fruit Focus teams will continue to be led by event director Jon Day, who will report to Martine Degremont, director of Comexposium’s agriculture business unit.