Clarion Events has postponed the London Gift Fair after one edition.
The Gift Fair was launched in September 2010 in Olympia’s National Hall and ran alongside Clarion’s established Top Drawer product and design show in the Grand Hall.
According to a statement on its website, the show has been postponed until market conditions improve. In the meantime, Clarion has announced additional investment into the Top Drawer event (pictured) including expansion into the space left vacant by Gift Fair.
“London Gift Fair was launched following extensive research with exhibitors and buyers which clearly identified a gap in the marketplace for a general giftware offering in London,” the Clarion statement read. “Following the launch in 2010, further analysis was carried out which again reinforced the need for the show and Clarion continued to receive fantastic support from exhibitors and buyers alike.
“Given the current market conditions, it is felt that while there is an industry need for London Gift Fair, in the interest of best serving the market, the right decision is to postpone the show until market conditions improve.”
Clarion reiterated its commitment to Top Drawer and said plans to take the show into its next phase of development are now being brought forward. The organiser added it was expecting its biggest show to date this year. The event will be held from 11 to 13 September.
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