Event organiser Clarion Events has launched its Spirit of Christmas Fair Shop following the postponement of the live Spirit of Christmas show.
Created by marketplace platform ShowShoppa, the new shop was made to allow those who would have attended the show to browse and buy gifts from its exhibitors.
Clarion’s Spirit of Christmas Show event director, Catherine Thake, said: “ShowShoppa has been integral to launching the ‘Spirit of Christmas Shop’. They have provided a suitable shopping platform that sits alongside our website and enables our loyal customers to purchase beautiful and original gifts from our hand-picked collection of Spirit brands.
“It has been a fantastic experience working with the ShowShoppa team and they have worked in collaboration with us to build a shop that reflects our brand. The e-commerce shop has been essential and supports the small independent businesses we work with during this challenging time, in particular during the run up to Christmas.”
ShowShoppa CEO, Brenda Hobday, added: “We are very pleased to be supporting such an incredible show with our marketplace platform. Many of us have visited the Spirit of Christmas Fair over the years and understand what an integral part of Christmas shopping the show is to its visitors. Creating the event shop has opened up new buyer opportunities for Clarion and generated a much-needed income for their exhibitors many of whom are small businesses.”