Home TopicEvents Celebrities get behind #WeCreateExperiences’ consumer campaign

Celebrities get behind #WeCreateExperiences’ consumer campaign

by Martin Fullard

The B2C version of the #WeCreateExperiences campaign will launch on 30 March, organisers have confirmed, and are calling on everyone to share on social media which events they are most looking forward to attending.

The consumer-focused movement, organised by One Industry One Voice, follows on from the celebrity endorsed B2B campaign which launched in December 2020 and attracted national and regional media attention.

Organisers said B2C campaign will encourage consumers to “feel inspired” by the range of experiences the industry delivers reassured about the industry’s global expertise in delivering events responsibly and its mission to help get lives back to a sense of normality.

Like its sister campaign, the drive has been backed by a multitude of celebrities, including Claudia Winkelman, Ronan Keating, Clare Balding and Jonny Wilkinson.

The campaign is also backed by sector ambassadors such as Sacha Lord o fWarehouse Project/Parklife, Rugby League World Cup 2021, Boardmasters, Isle of Wight Festival, Reading & Leeds (Festival Republic), Lets Rock, Bournemouth Music & Sport Festival, Wilderness/Lovebox, Welcome Yorkshire, Chelsea Football Club, Celtic Manor, Surrey Cricket, Cancer Research, Rotary International, and the Spinal Injuries Association.

Getting involved

Using the #WeCreateExperiences hashtag, the campaign asks the industry to share the event they are most looking forward to attending, whether it’s outdoor shows, festivals, live sporting activations, concerts, weddings or any other consumer event that they have missed.

In the teaser lead up and from the 30 March activation launch, please re-share the B2C #WeCreateExperiences campaign content and videos – on all OIOV social channels LinkedIn, Twitter, Facebook, Instagram and #WeCreateExperiences website. Do tag your friends, family etc and ask them to engage and reshare the post.

When sharing, include a quote that explains what event you are most looking forward to with a photo or video.

OIOV channels: Facebook | Twitter | LinkedIn | Instagram

Full list of celebrity endorsements:

  • Claudia Winkelman
  • Harvey Goldsmith
  • Ronan Keating
  • Graeme Park
  • Judge Jules
  • Clare Balding
  • Jonny Wilkinson
  • David Coulthard
  • Stuart Broad
  • Alistair Brownlee
  • Hannah Cockcroft
  • Poppy & Chloe Delvignes
  • Tom Kerridge
  • Angela Hartnett
  • Mark Chapman  
  • Lewis Moody
  • Matt le Tissier
  • Andrew Strauss
  • Daley Thompson
  • Will Greenwood
  • Rory Bremner
  • Tracey Edwards
  • Sam Thompson
  • Mark Durden-Smith

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