Pure Events CEO Charlotte Gentry asks ‘is event content the new essential commodity in the events industry?’ According to most people I…
Category:
Opinions
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Trevor Punt, director TBG Group, outlines the pitfalls to avoid when appointing a marketing contractor. With the continuing advent of technology and…
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Mykyta Fastovets from Expoplatform offers advice on how to find the right tech partner. Event technology has become an essential component of…
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Lee Ali, MD of Expo Stars, explains how to work effectively with freelancers around the world. The number of people going self-employed…
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Europa Showfreight operations manager Paul Brady calls for industry-wide standards on looking after logistics staff. Like everything else, the world of exhibitions…
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Steve Monnington of Mayfield Media Strategies runs the rule over the latest global exhibition deals. It’s been a while since we…
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James Morgan, founder of Event Tech Lab, takes a look at some effective examples of interactive technology on the show floor. …
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OpinionsOrganisers
Why is the exhibition industry so obsessed with visitor numbers?
by Stuart Woodby Stuart WoodJill Hawkins, director of Aniseed PR, asks if there might be a more sophisticated way to measure a show’s success. We…
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James Moffat, head of web at LiveBuzz, explores how an event website should be adapted in the lead up to a show.…
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OpinionsSustainability
Environmental change takes time, but we must keep going
by Stuart Woodby Stuart WoodNexus Collections’ Howard Lawton reflects on 12 years of environmental activism. On 19 September 2007, Nexus Collection launched the world’s first…