Opinions

Andrew Harrison, of the Event Supplier and Services Association (ESSA), explores why it’s essential to get the basics right to ensure visitors…

Matt Woods, founder and CEO of digital and influencer marketing agency AFK, explains how influencer marketing can increase brand awareness. Influencer marketing…

Simon Clayton, chief ideas officer, at RefTech looks at how exhibition organisers can protect their events from scammers.  You may, like me,…

In his latest column EN guest editor Phil Soar says you can’t always believe what you read (unless it’s published in EN). …

Steve Monnington of Mayfield Merger Strategies looks at some of the incisive decision making across last month’s mergers and acquisitions.  Incisive Media,…

Raccoon Events’ chief marketing officer, Jo Tyler, tells EN about their huge growth over the past two years.  Since joining the Raccoon…

Phil Soar hears from Robert Weissman, president of Alliance Media Strategies, about how running awards is now the central theme of the…

In his latest column for Exhibition News, Phil Soar says effective measurement of the industry could soon be a thing of the…

In 1987 Philip Soar went to Japan to set up a publishing company from scratch. It became the only magazine publishing company…

In a column for Exhibition News, chief executive officer of the Association of Event Organisers, Chris Skeith OBE, says that with teamwork…