The Business Design Centre has announced that it will be hosting the launch of a one day training course dedicated to the exhibition industry.
The masterclass will offer training and education for marketing teams to help them to “deliver the best events” in a post-Covid-19 world.
Tickets cannot be purchased for the Exhibition Marketer’s Masterclass. Instead, all marketers will apply to attend, then be qualified and selected to attend. A full programme will be announced in early September.
The aim of the programme is to “provide event marketing teams with fresh ideas and new approaches to the traditional event marketing models for attendee, exhibitor and sponsorship acquisition”.
The event is being organised by 52eight3, a Sussex-based marketing and communications agency.
Founder and director of 52eight3, Katie Morhen, said: “Training for marketers in the trade show industry is extremely thin-on-the-ground. Over my 12 years of experience delivering audiences to exhibitions internationally, it was always tough to keep up with the latest event and martech on the market.
“It’s vital we-walk-the-walk of attending events which is why this masterclass will be in-person and I’m so excited to be hosting in partnership with the Business Design Centre. It’s a fantastic venue, and we can’t wait to bring our delegates along to sample it and support the industry as events begin to open up.”
Kate Simpson, marketing and communications director for the Business Design Centre, added: “The BDC has been preparing to welcome events back over the last few months and we are excited that the Exhibition Marketers Masterclass will be one of the first in the calendar.
“The approach to marketing is changing, in particularly for the events industry, so it’s vital that we come together in forums such as this to explore the new avenues that we can take. Showing reassurance to those attending exhibitions is the first step, and demonstrating this by running a face to face event after the green light is given establishes confidence in the way we intend to move forward.”
The Exhibition Marketers Masterclass will be taking place on 15 October 2020. To register your interest to attend or for sponsorship opportunities, click here.