Crowd Connected, an events industry software company that provides visitor tracking technology, has appointed Benchmark Collective, an exhibition sales support provider, as an official partner for its new Bluebird product.
Bluebird provides instant insight to exhibition organisers into how every stand across the show floor is performing, equipping sales teams with exhibitor performance metrics.
Mark Maydon, commercial director of Crowd Connected, said: “Bluebird provides quantitative data driven insight. Benchmark Collective provides exceptional people, training and process – the qualitative element.”
Helen Harlow, founder and director at Benchmark Collective, said: “When it comes to maximising ROI for clients and ensuring a show’s commercial success, the importance of an effective rebook cannot be underestimated. Providing sales teams with real-time data will transform exhibition sales operations and revolutionise the rebooking process.
“Bluebird provides the sort of instant data-driven insight we’d want every exhibition organiser to have and is something which, in our experience, has not been available to sales teams we have worked with globally.”