BBC Studios has unveiled its innovative new stand at MIPCOM 2019, the annual TV trade market in Cannes.
The structure comprises of a recyclable façade with two floors of flexible work and hospitality spaces, and meets the needs of BBC Studios’ growing business. The building will enable the company to host multiple business meetings and events across the four-day market.
The stand is BBC Studios’ first new business space at Mipcom in 20 years, after previously being based in the Palais venue.
Commissioned by BBC Studios, the original idea and overall project direction for the build came from Cheerful Twentyfirst, an award-winning London based agency whose previous clients include Microsoft, Disney and Virigin amongst others. Christine Losecaat provided creative direction; she was given an MBE for services to UK creative industries, has won an Emmy award. Universal Design Studio were the interior creatives whilst Yorkshire based Stage One were in charge of construction and detailed design.
The structure was a creative collaboration between both interior and exterior design experts, was fully funded commercially, and can be shipped and installed anywhere in the world.
The external façade is made of completely recyclable raw aluminium specifically engineered to control the light and transparency of the building, and was designed by Giles Miller Studio.
The CEO of Cheerful Twentyfirst, Steve Quah, said: “From the outset of the brief, it was clear that BBC Studios and Cheerful Twentyfirst had a shared sense of vision and ambition. A project of this huge scale requires a close partnership and trust in delivery. Together with our unique team of collaborative experts – Christine Losecaat MBE, Giles Miller Studio, Universal Design Studio and Stage One – we are proud to deliver a truly unique and exceptional creative project, one that fulfils all our wildest imaginations”.