A modern day fable (with apologies to Hans Christian Andersen), by Trevor Punt, managing director of TBG Group.
Edward Vickery, head of drpexhibition, says there are several ways to stand out from the crowd at an exhibition.
Andrew Harrison, ESSA director, says we should always fight to bring talent into the industry and encourage an appetite for success.
Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Customer service can make or break a show, warns Media 10 event director Nathan Garnett.
Christine Martin, marketing director EMEA at GES, discusses how the live events industry can get ahead of the mass customisation curve.
Letting speakers pay to host sessions might work once, but in the long term visitors will feel disappointed and duped, says Simon…