A modern day fable (with apologies to Hans Christian Andersen), by Trevor Punt, managing director of TBG Group.
-
-
-
Edward Vickery, head of drpexhibition, says there are several ways to stand out from the crowd at an exhibition.
-
-
Andrew Harrison, ESSA director, says we should always fight to bring talent into the industry and encourage an appetite for success.
-
Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
-
Customer service can make or break a show, warns Media 10 event director Nathan Garnett.
-
-
Christine Martin, marketing director EMEA at GES, discusses how the live events industry can get ahead of the mass customisation curve.
-
Letting speakers pay to host sessions might work once, but in the long term visitors will feel disappointed and duped, says Simon…