National Running Show sees 24k visitors

The National Running Show Birmingham in partnership with Children with Cancer UK recently attracted more than 24,500 runners to the NEC.

The weekend-long event was opened by Linford Christie and Sally Gunnell on day one, and Kriss Akabusi and Dean Karnazes on day two.

The Speaker Programme offered two days of running inspiration from Olympic medallists such as Steve Cram and Jo Pavey through to endurance athletes and adventurers including Lazarus Lake, Mimi Anderson, Anna McNuff, Camille Heron, Nicky Spinks, Jordan Wylie, Nikki Love, Chris Nicholson, Charles Sproson, Alex Cook, Anita Bean, Allie Bailey, Susannah Gill, James Elson, Nick Butter, Rhys and Scott Jenkins, Jessica Robson, Rob Pope, Lowri Morgan, Geoff Brierley and David Hellard. The Inspiration Stage, sponsored by Runner’s World, was hosted by Susie Chan and Iwan Thomas MBE.

As an Official Retail Partner,Intersport was home to a number of brands including adidas, AfterShokz, ASICS, DW Fitness First, Energetics, New Balance and SafeSize. Meanwhile, over at Up & Running were Altra, Brooks, CamelBak, CLIF Bar, Craft, Hilly, Hoka One One, On, OOFOS, Plantronics, Polar, Ronhill and Saucony. In total, over 250 exhibitors were at the event.

The show aimed to enable runners to ‘make the right choices ahead of a new year of running, no matter how far or how fast they run’. The hands-on feature areas allowed visitors to speak to experts, trial products and learn how to improve technique.

New for 2020 were areas including the Ultra Zone, The OCR Zone and The Trail Zone. Covering further aspects of running were 3D Gait Analysis, MSK Clinic, Steve Cram’s Training Camp, Nutrition Advice Zone, Podiatry Clinic, Sweat Test Zone, The Run Café, The Run Clinic, The Running Bookshop, The Treatment Room and NURVV Run Experience. For the first time this year, three lucky attendees won a new treadmill thanks to the Treadmill Challenge sponsored by Hammer Fitness UK.

In an effort to make the event as environmentally efficient as possible, the organisers of The National Running Show 2020 created a Sustainability Policy for the event, which included kit recycling drop-off points, a Travel Carbon Calculator to offset travel to the event and a vegan central café. The National Running Show team wore branded t-shirts made from recycled bottles, the Show Guide was printed on recycled paper and VIPs were gifted reusable jute bags.

The very first National Running Show Networking Dinner took place on the evening of 25 January and welcomed over 300 guests from the B2B running community to meet, network and do business.

Event director Nathalie Davies said:“We are absolutely delighted with the success of The National Running Show Birmingham 2020. Thank you to every single person who came to the show and we hope that you went home informed and inspired, wherever you are on your running journey. It was a privilege to have so many speakers, retailers, brands and experts under one roof, each helping to advise and encourage visitors as they prepare for the year of running ahead. We are excited to be hosting the very first National Running Show in London this June and look forward to welcoming many more runners of all levels there.”

At the end of the show Mike Seaman, CEO of Raccoon Events, announced the launch of grants for athletes and confirmed that Eilish McColgan will be the first recipient of an Elite Athlete Grant.

The National Running Show Birmingham in partnership with Children with Cancer UK 2021 will return to the NEC from 30-31 January 2021.

The next National Running Show London will take place from 13-14 June 2020 at the Business Design Centre.

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