GED 2022: Phil Soar and Julian Agostini on importance of exhibitions

To celebrate UFI’s Global Exhibitions Day (1 June), two industry veterans speak to EN about the importance of trade shows in bringing people together. 

EN guest editor Philip Soar (pictured right) tells us why exhibitions are intrinsic to human and commercial needs, while Mash Media managing director Julian Agostini (left) mentions the “robust” nature of the industry.

Both videos can be watched below.

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