East of England Arena opens Europe’s largest lifting equipment show

Vertikal Days, Europe’s largest lifting equipment exhibition, has opened today, 11 May, at the East of England Arena and Events Centre, following its debut at the venue last year.

Vertikal Days 2022 features a towering exhibition of cranes, access platforms, telehandlers, and other lifting equipment and accessories, displayed at full height across the venue’s 809,000sqm outdoor exhibition space.

The venue also features an indoor exhibition where JCB, Briggs, Manitou and other major brands and manufacturers will be represented.

East of England Arena said the two-day event, which regularly attracts over 2,500 business visitors, required a complex, eight-day build to get the hundreds of exhibits in position.

Approximately 90% of the UK and Ireland’s lifting equipment rental and sales operators will be present in some form at Vertikal Days, and they collectively represent 80% of all crane and aerial lift purchases in the British Isles.

Pamela Newbould, head of events at East of England Arena, said: “After the success of Vertikal Days at the arena in 2021, where attendance reached a new record for the event, I’m delighted to welcome the show back for another year.”

Pamela Penny, organiser for Vertikal Days, said: “The two most important factors in our choice were East of England Arena’s extensive exhibition space which is free of height restrictions, and its close proximity to trunk roads and motorways.

“This simplifies the logistical challenge of getting hundreds of cranes and lifting machines in the right place at the right time. Last year the venue team was excellent, and visitor feedback was very positive, so rebooking for this year was a relatively straightforward decision.”

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