Event technology company AMMP Digital has announced the launch of a new platform called Twigged, an event registration product.
Matt Coyne, who previously held roles at GES and ASP Events, co-founded AMMP Digital with Bogdan Maran (pictured).
Coyne said the new product aims to improve the delegate experience at all touchpoints. He said: “This platform aims to be a tool for event organisers to relieve the frustration attendees often feel at their first point of contact with the show brand.
“The benefits of Twigged are not solely focused on improving the customer experience, it will also improve data quality for event organisers globally.”
Maran added: “We are delighted to form an alliance with Coyne, our mission being to re-imagine and re-purpose every aspect of our industry, with a particular focus on how we look at data-driven personalised experiences, across all events.”
The Twigged product is currently in the beta testing phase, with AMMP Digital aiming to launch it in April 2021.