The Abu Dhabi Convention Bureau UK and Ireland office held its first ever MICE roadshow on 14 and 15 March, which saw the team visit Manchester and London on consecutive days, showcasing the emirate to a total of 58 buyers.
Throughout the roadshow, buyers were made aware of the new exciting offerings in Abu Dhabi, including new event spaces at Manarat Al Saadiyat, the recently opened Louvre Abu Dhabi, the new Emirati Experiences tours and Advantage Abu Dhabi opportunities, in addition to a reminder of the emirate’s 800 plus events calendar and new hotels that are due to open during 2018.
The theme of the roadshow was ‘Past, Present and Future’, which allowed buyers to be taken on a journey through Abu Dhabi, whilst learning about its recent and upcoming developments. Each partner had their own station allowing buyers to move around the room and learn about the individual partners whilst testing their wits and knowledge via interactive learning stations.
Sara Al Aslai, conference and exhibition unit head, Abu Dhabi Convention Bureau said: “Our first MICE roadshow has been a huge success, allowing us to engage with buyers keen to learn more about Abu Dhabi, alongside those that have already hosted meetings and events in the destination. We hope we’ve inspired them to hold their next event in Abu Dhabi and look forward to welcoming more delegates in 2018 and ahead.”
Angela Bates, trade & MICE promotion senior executive – UK and Ireland, Abu Dhabi Convention Bureau said: “Abu Dhabi is growing from strength-to-strength in the UK, thanks to the wealth of excellent venues and spaces available, coupled with our fantastic hotels across the price range, and plenty of activities to keep everyone busy during down time. Following our inaugural roadshow, we look forward to further engagement with UK event planners and more interactive opportunities in 2018/19.”