In a matter of weeks China is set to open what will become the largest exhibition venue in the world.
With Shenzhen transforming itself in recent decades from a small fishing town, to post a GDP third only to Beijing and Shanghai, the Shenzhen World Exhibition and Convention Centre is set to be the main platform for the industries of the Pearl River Delta.
Shenzhen World is set for a soft opening this November, and already has a pipeline of events booked in, management tells EN, including a major furniture fair in March 2020, set to take over a significant part of the Phase 1 (a capacity of over 400,000 sqm space across 16 standard indoor halls, one mega hall of 48,000 sqm, one conference centre and one more event centre hall with a capacity for 13,500 attendees).
With a fishbone style roof running the length of the 1.75km construction, the project is striking to say the least. There are also two lobbies, each of 6,000 sqm.
Exhibition industry consultants JWC have ensured a very high specification all through, and there are to be four hotels on site when the Phase 2 completion adds a further 100,000 sqm of event space. SMG has a management contract for operating the venue.
Shenzhen World will have two metro stations and is close to the Airport New Town, lying at the top of the Guangdong-Hong Kong-Macao Greater Bay Area and the centre of the Pearl River Delta and Guangdong Free Trade Zone.
High-tech is not only embedded in the venue building but expected to power business with high-tech enterprises such as Huawei, Tencent and DJI based in the city. A growth rate of 7.6% is higher than Beijing and Shanghai and Jochen Witt of JWC Consultants said that over 50% of all exhibition space sold in China is in the Pearl River Delta.
Shenzhen World CEO Mr Ma Jun told EN that in 2020, 2.2m sqm had been booked and forecast 2.5m sqm for the subsequent years.
He expected the centre to break even after 4-5 years, once all the surrounding infrastructure was completed.
“We often compare Shenzhen to the US because it is home to many immigrants from across China and has a very young population with an average age of 32,” said Mr Ma.
With wages higher than elsewhere in the country and the city and region strong in many I.T. Tech and future-looking sectors, Mr Ma predicted a bright future for the project and the city.