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Comment: A balancing act

by EN

Jack Newey, portfolio director, International Confex, discusses eventprof burnout. He reminds us we must look after our wellbeing and mental health to ensure the longevity of our industry.

In my previous blog on Conference News, I spoke about sustainability. Whilst this is a key area the industry is working on – we must remember that sustainability isn’t exclusively about the environment, it’s also about people. Therefore, taking care of ourselves and our staff should be a top priority. After all, this will help ensure the longevity of our industry.

Burn out

Recruitment and staffing is a current industry challenge. The pandemic has not only seen a loss of jobs, but also individuals taking on more roles than one as a result.

This is a current trend I’m seeing when talking to suppliers and organisers. They are back-to-back working multiple events a week and we are the same here at Mash Media.

Pair this with our already long hours, busy workload and fast paced environment, it is inevitable that the industry will experience burnout.

Which really begs the question, can we just say no?

Mental health and wellbeing

Those who work in events are a certain breed, we crave interaction and experiences. This is true regardless if the event is virtual or in-person, or whether it’s for ourselves or for our clients. Considering this, I think we can be guilty of pushing ourselves too far and running ourselves into the ground.

The pandemic taught us how valuable our own time really is. After all, this period allowed us to spend quality time with family and friends, all whilst simultaneously working from home. I think the work-life balance is crucial in order to bring ourselves back to a happy medium.

Yes, we are all desperate to be back operating a full capacity, and to do that, we need to work harder than ever before to recoup any revenue losses we suffered over the lockdown period.

However, to truly be sustainable as businesses and as an industry, we need to remember it’s okay to sometimes say no and cut back. This will reduce the likelihood of further burnout and eventprofs leaving companies or even the industry.

Mental health and wellbeing are such important factors in the longevity of a career in our industry, and we want to keep our industry workforce as strong for future years.

Events and exhibitions are a fun and exciting industry to be a part of, but without sometimes learning to step back slightly and enjoy the process, we are in danger of taking that away completely.

So, what can you do to help yourself and your staff? Analyse your working patterns, share tasks between team members, reach out to mental health experts like Stress Matters and EventWell, and say no if you are at full capacity.

We will be bringing mental health and wellbeing to the forefront at International Confex, which takes place from 1-2 March 2023. So, make sure you drop by our People & Culture hub to find out more.

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