73 Media, MD, Ed Tranter, the organiser behind One Earth exhibition, has taken to the stage to perform his own, amusing version of Bon Jovi’s Wanted Dead or Alive to celebrate Global Exhibitions Day. He said: “I had the idea for the song a while ago. But in all honestly it all happened yesterday and the day before. It’s been a tough period for the whole industry and everyone is working so hard and together, to try to get through it.
“I believe a smile or a laugh, at the right time, can make burdens and challenges feel lighter, so that was my aim. It felt like GED was perfect timing when we celebrate everything we love about the industry we are in and look to good times again in the future…that and the fact that I thought if I get a few exhibitor drinks gigs, maybe a few Christmas parties, I may be able to afford to keep feeding the chickens…it was my party entertainment pivot”