Rob McCaffrey, owner of The 50+ Show Company, has announced that The 50+ Show, the largest exhibition for mature visitors in the UK, has been ‘put on ice’ indefinitely.
McCaffrey stated: “I’m sorry to have to tell you that The 50+ Show will not take place in 2018. Furthermore, The 50+ Show is to take an extended ‘sabbatical,’ and there are no current plans to organise the show again in the future.
“The 50+ Show launched in London back in 2007. In the last three years under the ownership of The 50+ Show Company Ltd, The 50+ Show has taken place in London Olympia, the Glasgow SEC and at Birmingham’s NEC. We had planned to return to Manchester Central for the eighth time in 2018.
“In the last three years our tiny team has organised events that drew hundreds of exhibitors and thousands of visitors. As an illustration of how costly these shows are to put on, the two-day show in London costs £200,000 to organise (including hall hire, audio-visual, furniture hire, stand building, electrics, electricity, publicity, talent fees, etc).
“As the owner, I decided that the show would have the best chance of growing to fulfil its (fantastic) potential only if it was to be part of a larger company with other media assets such as magazines, newspapers, web sites, radio stations and other events.
“I have explored a possible sale of The 50+ Show to three very large and high profile media groups, each of which would have been able to take the show ‘to the next level.’ However, these discussions have not come to fruition.
“Regretfully, however, I have come to the conclusion that, this time, the show cannot go on. The event will be ‘put on ice,’ until circumstances change.
“Thanks to all of our contractors and exhibitors over the years, and to all our wonderful and varied visitors – it’s been all of you that’s been the best bit about organising the show for the last 10 years.”
If you are interested in purchasing The 50+ Show, email firstname.lastname@example.org.