Home TopicEvents 100% Optical returns to ExCeL London in January

100% Optical returns to ExCeL London in January

by Joe Gallop

Registration for the largest optical event in the UK, 100% Optical, is now open for its eighth edition, taking place in January 2022.

The three-day show will take place at ExCeL London from 22-24 January and will be the UK’s first major optical event since the start of the global pandemic. It is expected to bring together nearly 10,000 optical professionals.

The show is backed by all the industry’s leading organisations, including AOP, ABDO, OSA and AIO.

The AOP will deliver all CPD content at the show, including The Optical Academy, which will feature a schedule of seminars with accredited education.

With thousands of products on display from 200 exhibitors, next year’s show will include new names such as La Marca, Düsseldorf Eyewear, Hublot, Bonavista, Nine Eyewear, Bellinger and Centrostyle. Organisers said 85% of exhibitor slots are already taken.

Next year’s show will have new features and a stronger focus on sustainability. Key show features include:

·  Future Practice Hub – four rooms dedicated to delivering industry leading content

·  Dispensing Workshop – a space for visitors to experience the making and fitting frames first-hand

·  Design Arcade – an area to discover the latest trends from both emerging and established eyewear brands

·  Live Catwalk shows – showcasing the latest trends provided by exhibitors and their amazing brands three times a day

This year 100% Optical will feature the second edition of the Love Eyewear Awards, a celebration of eyewear designers, manufacturers and retailers. Entries open 18 October and feature 12 categories including New Designer 2022, Eyewear Retailer of the Year, Luxury Frame of the Year, Kids Eyewear of the Year and Most Engaging Practice Window. 

The show will also celebrate Love Eyewear Week (7-23 January), a campaign that aims to help optical practices increase sales, as well as raising awareness and love of the world’s most important fashion accessory.

Nathan Garnett, 100% Optical show director, said: “As the first major gathering of people in optics in the UK since the start of the pandemic, 100% Optical 2022 is a time for whole the industry to once again get together to network and celebrate the optical sector after an incredibly turbulent time.

“We’re also in the midst of launching a one-stop, handy show guide in the form of an app as we pledge to be more sustainable in the current climate not only going as paper free as possible but avoiding any unnecessary contact to bolster what the industry is already doing to help prevent the spread of COVID-19.”

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