The London Boat Show has harnessed young talent from Central Saint Martins, part of University of the Arts London (UAL) to add a modern design edge to next year’s event.
London Boat Show organisers worked with UAL students, course leaders and industry experts from Central Saint Martins’ MA Narrative Environments course, which creates and curates interactive installations in public spaces.
The students were asked to develop and visualise an overall concept for the look and feel of the London Boat Show and to indicate how this story could be unveiled throughout the event at Excel in January 2015.
The remit also looked at the entire visitor experience. The aim of the 2015 event is to surprise visitors, intrigue them, interact with them during the show and encourage immediate recommendation to friends and family.
London Boat Show MD Murray Ellis said: “We really want to change people’s perceptions of the London Boat Show and create the unexpected. Working with Central Saint Martins will give the show a fresh and modern approach whilst maintaining the fundamental elements it is loved for; it will still appeal to boaters passionate about their interest but will excite andsurprise visitors as well as both the marine and exhibition worlds.
“The London Boat Show has incredible heritage and is proud of its global success and recognition. We want our show to continually be successful and become a pioneer in the exhibition world, to change the way people think and behave. “Working with Central Saint Martins is just one way of making sure we are ahead of the continual changing landscape.”
Three student teams presented concepts to the judging panel and following the pitch the winning team was announced as Anna Dalmasse Trias, Yu-Chun Chen and Kuang-Yu Cheng who have studied architecture, international business and interior design respectively.
MA Narrative Environments course leader Tricia Austin said: “The project was a unique learning opportunity to work on such an incredible live brief. The students embraced the vast scale of the event and global reputation of the London Boat Show. The students’ concept reflected the marine industry as world-leading and at the forefront of design and craftsmanship, famous for quality and innovation.”
The new-look London Boat Show will be unveiled in the coming weeks, before the event on 9–18 January.
The Telegraph Cruise Show is set to return to its new east London home after claiming a successful first run.
The exhibition was held on 10-12 January and ran alongside the London Boat Show.