The organiser of World Travel Market (WTM) 2013 expects the show will go on to generate a record £2.2bn in travel and tourism deals, an annual rise of 19 per cent.
Independent research led by organiser Reed Exhibitions indicates WTM 2013 will generate the deals either through contracts signed at the event or from negotiations with WTM Buyers’ Club members, which will lead to deals signed before WTM 2014.
It was calculated that WTM 2012 generated almost £1.9bn in business deals, either on the exhibition floor or in the 12 months that followed, which was a 12 per cent increase on WTM’s 2011 figures.
WTM says the increase in business generated by the 2013 show can, in part, be accredited to the eight per cent increase in WTM Buyers’ Club members to 8,544. WTM 2013 also saw a five per cent increase in total unique attendance with an ABC-audited figure of 50,029 over the four days.
A Taste of ILTM at ATM also debuted last year, engaging international luxury suppliers with UK luxury buyers, seeing more than 1,000 pre-scheduled appointments conducted over the first two days of WTM.
“I am delighted with the amount of business conducted at World Travel Market, which increases every year,” said WTM senior director Simon Press.
“The amount of business conducted and the findings from the exhibitor research show WTM is delivering on its commitment to facilitate business in the travel and tourism industry.”
In other Reed news, the organiser will move the London Book Fair to Olympia London in 2015.
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