Immediate Media has announced that next year’s Who Do You Think You Are? Live will be relocating to The NEC on 16-18 April 2015.
The move from Olympia London comes soon after the organiser launched a Scottish edition of the show at the Scottish Exhibition and Conference Centre (SECC), to be held in August this year.
More than 14,000 visitors are expected to attend the 2015 event.
“Who Do You Think You Are? Live has the well-deserved reputation as the world’s biggest family history show and is the place where family trees are created and extended,” said Andy Healy, Who Do You Think You Are? Live’s show director.
“We’re at the stage now where we want to grow the event even further, and our move to The NEC will enable us to do that by attracting a truly national audience in a flexible venue which gives us the opportunity to expand.”
Who Do You Think You Are? Live builds on the success of the popular BBC series produced by Wall to Wall, in which celebrities trace their ancestry, discovering secrets and surprises from their past.
“The NEC is a natural home for a show of this scale,” said David Gallagher, The NEC’s new business development manager. “Our location, as well as the venue’s size and flexibility, will be key to delivering the audience the organisers are after – and we consistently deliver the right audience for the right show.
“Our Research and CRM team backed this up with their research findings which told us that over six million people fitting the show’s specific visitor profile were situated within just two hours’ drive of The NEC.”
The NEC has recently signed an exclusive deal with Virgin Trains.
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