Paul of talent
Paul Warwick is joining The Creative Engagement Group (TCEG) as head of strategy, a new role at the company. He joins from Saatchi Pro, where he was planning partner.
Warwick’s brief is to evolve TCEG’s strategic approach on behalf of its clients across the UK and US, as well as lead its strategy team. The decision to appoint Warwick comes as TCEG grows and broadens its remit, creating a greater requirement for strategic leadership.
Warwick joined Saatchi & Saatchi in 2014 and worked on clients including PIMCO, VISA, Vaillant, Oracle and Toyota Europe.
He commented: “Clients are increasingly looking for different marketing solutions that add value beyond traditional approaches. TCEG, with its diverse range of capabilities and the capacity to connect brands with audiences in a more engaging and memorable way, is the kind of innovative business model that is thriving in that environment.”
Horn of eventy
Creative events agency Unicorn Events has appointed Manuela Cadarso as senior project manager. Cadarso joins from cievents to look after two of Unicorns largest clients and head up her own account team.
Hannah Luffman, MD, Unicorn Events, said: “I am understandably delighted that Manuela has joined us. She has a such a wide experience base from global incentives to conferences and her approach to business and design is in-line with our values and position.
“We identified a need in the business for another Senior Project Manager to head up our largest accounts and Manuela is the perfect fit for both our business and our clients.”
The creative event agency, based in Croydon, has also recently moved into new offices to support the rapidly expanding team.
Marketing platform Splio has announced the appointment of Charles Wells as chief marketing officer. The move is part of the group’s objective to develop its digital and international marketing activities.
He has previous experience in digital marketing as a chief product officer in Europe, the United States, and the Middle East. His first task is to design a global marketing and communication strategy for the group.
He has already been at the forefront of the group’s rebranding effort undertaken this year, which aims to reposition the brand on the market by reworking products and pushing a more up-to-date visual identity.
Splio CEO Mireille Messine said: “Charles Wells joins us to advance our C2B marketing vision. His product expertise and his global connections make him the ideal person to communicate about our platform to marketers around the world.”
Vent to be
Jamie Vaughan has started a new position as head of european sales at Cvent. He previously worked at event analytics platform Glisser.
Cheers for chairs
The Association of Event Venues has announced that Amir Vered (pictured above), head of eForce and IT at Olympia London, has been appointed the new chair of the cross-association Technology Working Group.
Emma Bogan, lead business relationship manager at NEC Group, will be the new vice-chair, and Vered and Bogan will swap roles after 12 months.
Rachel Parker, AEV director, welcomed Vered and Bogan to their roles, saying, “I’m tremendously grateful to Murray Dickson of NEC Group for his service as chair, his expertise and acuity have been great assets to the group.
It’s a pleasure to welcome Amir and Emma to their roles, and I’m confident that their varied experience and understanding of the interfaces between events and technology will serve the group extremely well.”
Hawkins flying high at AEO
The AEO Council has officially elected Austen Hawkins (pictured above), managing director of f2f events, as the next chair of the Association of Event Organisers (AEO).
The election, which took place at the AEO Council meeting held on 5 September in Brighton, also sees Darren Johnson, chief executive officer of Reed Exhibitions UK, become vice chair. Former Chair Damion Angus will now assume the role of past chair for the forthcoming year.
Austen Hawkins said: “The AEO of today is highly developed from the AEO that existed when I first joined the Council in 2011. The needs and profile of AEO membership has advanced significantly and this is reflected in the breadth of services and value the association is now delivering back.
“I’ve heard members say countless times that their investment in time and budget has been repaid many times over from being in membership and each time it’s for a different reason.