The MD of Upper Street Events has highlighted the synergy in audience demographic between its current portfolio and the five events it has acquired from Creative Exhibitions.
Paul Byrom told EN the purchase of The Knitting and Stitching Shows in London, Dublin and Harrogate, The Spring Knitting and Stitching Show in London and The Festival of Quilts in Birmingham, as well as the all-embracing brand name for the group, twistedthread will sit well with Upper Street Event’s consumer portfolio.
The organiser operates 15 consumer shows and one trade exhibition including Country Living, New Designers, the London Art Fair and Gadget Show Live.
“We are interested in the specific demographic of the audience,” said Upper Street Events MD Paul Byrom. “We targeted these shows because they are a passion-led sector.
“We also like the way the organiser has targeted coach and group bookings. The team has been a doing a brilliant job.”
Creative Exhibitions MD Andrew Salmon said the deal with Upper Street will provide a springboard for new thinking and further growth.
“After developing these events over 20 years we wanted to ensure they continue to flourish,” he said.
“Upper Street, like ourselves, has a passion to present high-quality consumer events which go the extra mile and deliver real value for exhibitors and visitors in these challenging times.”
Upper Street Events has launched a Christmas edition of its popular Gadget Show Live, but played down concerns it could cannibalise attendance in Birmingham, claiming consumer demand can sustain both.
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