Upper Street Events, organisers of the Adventure Travel Show, the London Cruise Show and the Birmingham Cruise Show, has reappointed Hills Balfour as its agency of record for the upcoming shows taking place in January, February and September 2018.
Upper Street Events acquired the Adventure Travel Show and the London and Birmingham Cruise Shows at the end of 2016. Earlier this year, the organiser appointed Hills Balfour to manage the PR for the Adventure Show. The announcement extends the relationship between the two companies.
Thiago Alves, event director for the Cruise Shows and Adventure Travel Show at Upper Street Events, commented: “The acquisition of the Adventure Travel Show and the London and Birmingham Cruise Shows at the end of 2016 was an exciting time for the Upper Street Events team.
“Following on from the huge success of this year’s Birmingham Cruise Show we are keen to build on this by delivering even more great travel shows for both our visitors and exhibitors, exceeding all expectations.”
Alves said the company looks forward to working with Hills Balfour to achieve greater success by widening the pool of attendees and attracting more holidaymakers to the adventure travel and cruise sectors.
Hills Balfour, a London-based travel representation and PR consultancy, will work with Upper Street Events to highlight the enriching seminars and talks from world-famous explorers at the Adventure Travel Show. The event takes place on 20-21 January 2018 at Olympia London.
Adventure Travel Show is in its 22 outing and is deemed the UK’s only event dedicated to ‘off the beaten track’ travel experiences.
The Cruise Shows will return to Olympia London to celebrate its 10th anniversary on 17- 18 February 2018, followed by an outing at the NEC Birmingham on 15-16 September 2018. The event will celebrate the range of sights, sounds and wonders available to those willing to discover the world by ship.
The company said the event will offer information and inspiration and will bring together the best specialist operators and cruise holiday providers all under one roof.
Hills Balfour’s remit will focus on strong media relations and a robust press office as well as creative concepts. As part of the public relations focus, Hills Balfour will work collaboratively with the Adventure Travel Show and Cruise Show exhibitors to achieve this.
Jonathan Sloan, MD at Hills Balfour, commented: “I am extremely proud that Hills Balfour has been selected to represent the Adventure Travel Show and the London and Birmingham Cruise Shows. Following a competitive pitch, we are excited to have the opportunity to support Upper Street Events’ mission to increase the number of visitors to the shows. As market leaders, our innovative approach and experience within the travel industry will stand us in good stead to achieve this.”