UK Croydon-based Unicorn Events has opened an office in New York City and incorporated the company in the US.
The creative events agency says it is reacting to increasing demand for US-based projects and to service its roster of US based clients. Focusing primarily in media and technology, Unicorn has two of its top five clients headquartered in the US.
Unicorn founder and managing director, Hannah Luffman, said of the move: “We have known for some time that the US was the next big market for us to operate in and we are absolutely thrilled to be publicly announcing that we are now fully functioning in New York. We have an exceptionally strong project team running events out of the office in NYC who will service clients and events across the US.”
The move comes, says Unicorn, following growing demand to be fully operational, insured and able to bill in US dollars for US based clients. The agency is based out of an office in midtown Manhattan where a Project Director and four additional members of staff will be based.
Luffman adds: “Operating in the US from the UK is not the same as having a fully staffed office out in the US and being able to bill locally as well as working under US law. We will continue to focus heavily on the EMEA work whilst seamlessly integrating the US team into our client projects.”
The move comes after a period of growth within the UK business and team expansion in London allowing for dedicated client account teams.
The announcement has also created new senior openings within the UK including a Head of Events, EMEA.