UBM is merging its Built Environment business into sister division UBM Live in an effort to pool expertise and experience across both portfolios.
The businesses, which will be managed by UBM Live’s current CEO Simon Foster, will continue to be run separately but share resources as their business development paths continue to converge. The merger also results in the creation of a new role, chief content officer, to be headed by UBM Built Environment’s chief executive Adrian Barrick (pictured).
UBM Built Environment is currently internationalising its activities, with particular focus on events such as the Ecobuild sustainability building show, which opens next year in Malaysia, the exhibition’s third launch in Asia in 18 months.
UBM describes its ambitions for both divisions as ‘mutually supportive’ with both having content creation and community development skills at their core.
The reorganisation closely parallels the company’s reorganisation earlier this year to integrate UBM’s US technology businesses into UBM Tech, and that of bringing the UBM Medica US and UBM Canon businesses together into UBM Connect.
In his new role Barrick will work across UBM to develop a robust and compelling content strategy to support UBM’s commercial and professional community-focused business development, reporting to UBM CEO David Levin.
The decision to appoint Barrick in UBM’s most senior content development role stems largely from his background is as a journalist and publisher, as well as his time heading up the built environment division.
A former editor of Building magazine, one of the UK’s oldest professional titles, Barrick progressed into the role of editorial director at UBM’s Builder product group, before moving into a commercial role in 2004, before becoming group director of UBM’s Property & Construction Media, a £35m business with 200 staff, in 2006.
He was appointed chief executive of UBM Built Environment in 2008 where he drove its transformation from a print-based business into a content-led, multi-channel business.
“The creation of this new role recognises the key role high quality content creation plays in building successful professional communities and how content underpins and strengthens UBM’s competitive position in its key markets,” commented Levin. “The progression of Adrian’s career makes him uniquely well-qualified to take on the chief content officer role. Having been a multiple award-winning journalist and publisher he earned the respect of the community he and his brands served.”
“He has complemented his experience of being deeply embedded in a professional community with his commercial experience as CEO of UBM Built Environment, leading its evolution from a business driven by print publishing to one which is powered by events and data services, and he has done so while retaining high-value content creation at the heart of his business and embedding its brands at the centre of the built environment community.”
Levin added that Barrick’s role includes the development and structuring of career paths for UBM’s current and future content creators.
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